Low-Carb Protein Powder – The Latest Innovation

Nutiva, a Northern California manufacturer of hemp food products, today announced the availability of its latest innovation, Organic Hemp Protein Powder. The new product is an organic food containing 37% protein, 43% fiber, 0% net carbs, 9% beneficial fats (omega-3,-6, and –9 plus GLA), chlorophyll, vitamin E and iron. The new entry in protein powders can be enjoyed with juice or fruit for power-packed smoothies or used as a low-carb flour substitute in baking.

" We’re very excited about this new product, which has taken over a year to research and develop", says Nutiva founder and president John W. Roulac. "Natural food buyers indicate that our Organic Hemp Protein Powder will revolutionize the industry’s protein category", he adds. "It’s low-carb and superior protein profile, and the fact that it’s hexane-free, makes it the Gold Standard of Plant Protein," notes Roulac. Nutiva’s protein powder retails for $18.95,and is packaged in a 16 oz HDPE black bottle, and an oxygen absorber is added to enhance the product’s freshness.

Nutiva is one of the only protein powders on the market which proudly displays the USDA organic symbol. Hemp’s superior 66% edistin and 33% albumin protein structure is the highest in the plant kingdom. Hemp can be eaten raw, whereas soy protein requires high heating or fermentation to destroy various anti-nutritional qualities such as phytic acids.

Roulac wondered why soy burgers and soymilk are organic but soy protein isolate is not. In researching this question he discovered that non-organic soy protein isolate is often processed with hexane, a petroleum solvent similar to gasoline. Traditionally, natural food manufacturers have used only expeller pressed oils and fats that do not involve the use of hexane in the crushing process. Yet the “residual soy meal” left over from crushing soy beans utilizing hexane is found in many soy protein isolate powders, cereals, and bars sold in the natural food stores.

Besides being a potential health hazard in food, hexane is a significant greenhouse gas. A quick research on Google for "hexane in soy foods" is a real eye opener. "Hexane is an industrial waste by-product of gasoline production and it’s use in producing healthy foods seems very strange to me", says Roulac. Soy crops are also heavily sprayed with herbicides, often applied 10 or more times in a season.

Due to these health concerns and hemp’s many health benefits, increasing numbers of health-conscious shoppers are incorporating hemp foods into their diets. "At Nutiva, we’re organic advocates who believe our actions demonstrate to our customers our commitment to a healthy world." Adds Roulac.

For more information, see online resources for those on the Atkins diet.

About The Author:

Mark Harris is a successful author and regular contributor to http://www.atkins-diet-plan-n-recipes.com. Information about the Atkins diet plan and low carb cooking for long term weight loss.