Atkins Homepages – Diet Information Is Just A Click Away

FileNET Corporation, the leading provider of Enterprise Content Management solutions, today announced that Atkins Nutritional Inc., a provider of products and services based on controlled carbohydrate nutritional science, has enhanced the functionality of its Web site based on FileNET’s Web Content Management solution.

An easy-to-use, enterprise scalable Web Content Management application, FileNET WCM is the foundation for Atkins' new, robust Web site and eCommerce engine. It also powers the suite of interactive features made available to the site's 500,000 registered users. FileNET ValueNET® partner Digital Pulp, Inc. designed the site and implemented the WCM solution for Atkins’ 7,000-page site, customizing the capabilities to meet Atkins' unique requirements. The revamped Atkins site attracts 1.5 million unique visitors monthly to purchase Atkins’ products and to support weight-management efforts using Atkins' innovative interactive tools.

"Our return on investment has already exceeded our original expectations by 10 times within the first six months of the launch of the FileNET WCM-based Web site," says Brian Engler, Web technology manager, Atkins Nutritional Inc. "Online sales have increased from 100-150 orders per day to approximately 800-900 per day and sometimes as many as 1,500 per day. FileNET technology provides our customers with more and better information to make their nutritional decisions, which has significantly impacted online sales."

FileNET WCM has empowered Atkins’ content producers to dramatically reduce the time required to process content updates on www.atkinscenter.com from three weeks to one day or less by eliminating the extra step of manual HTML coding and uploading by Atkins' Web development staff. Using FileNET WCM, Atkins' content producers can now author, edit, and delete content within pre-designed templates using a secure environment with an intuitive interface. Authorized users log onto the system with a user ID and password using any Web browser, enabling Atkins' employees to manage content both at work and from their home offices. Knowledge of HTML is not required, and changes are uploaded to the site with one click of the mouse. As a result, content is always fresh, and content producers can migrate content updates to the site with unprecedented speed and efficiency.

"This isn't your run-of-the-mill Web site," Engler says. "Using FileNET WCM, we have been able to build tools in the ‘My Atkins’ section, such as an online cookbook with more than 500 recipes, providing site visitors the opportunity to save their own Atkins recipes. The shopping list feature takes all of the ingredients from the recipes they selected and makes up a comprehensive shopping list that they can print and take to the store. ‘My Journal’ lets visitors track their weight loss and program activity based on the personal information they enter." FileNET WCM also makes it easy to present Atkins' highly detailed product descriptions that include complete nutritional information, in a consistent format throughout the site.

"With FileNET WCM as its foundation, our Web site is well positioned for future expansion and the easy development of exciting, new interactive features," Engler says. "FileNET and Atkins will ensure that www.atkinscenter.com will always be a source of fresh, supportive information about the Atkins Nutritional Approach™."

For more information, see Atkins diet recipes.

About The Author:

Mark Harris is a successful author and regular contributor to http://www.atkins-diet-plan-n-recipes.com. Information about the Atkins diet plan and low carb cooking for long term weight loss.